The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Year: 2021
Type: article
Study design: Observational Study
Authors: Nayoung Jung, Subin Im
Institutions: Yonsei University, University of Tennessee at Chattanooga
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4200271965