Work

TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2021.2009613

Authors: Rambabu Lavuri, Vidyadhar Reddy Aileni

Institution: Institute of Public Enterprise

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4200315824

FWCI: 2.07

Cites: 73

Cited by: 10

Related to: 10