Work

Consumer Behavior

Year: 2001

Type: other

DOI: 10.1002/9780470998519.ch26

Authors: Sharon Shavitt, Michaela Wänke

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4211221380

Cites: 101

Cited by: 8

Related to: 10