Work

Membangun loyalitas pelanggan melalui kualitas produk dan citra merek (studi pada pelanggan Oppo Jambi)

Year: 2020

Type: article

Abstract: This study aims to analyze the quality of products and brand image of customer loyalty either partially or simultaneously. The number of samples in this study was 99 respondents. The type of research used is explanatory research while hypothesizing using multiple linear regression. Customer loyalty is influenced by brand image through product quality. However, other factors that influence customer loyalty and brand image, and product quality need to be continued by further research to increase customer loyalty from different perspectives.

Source: Jurnal Dinamika Manajemen

DOI: 10.22437/jdm.v8i1.16829

Authors: Resi Afrida, Syahmardi Yacob, Novita Sari

Institution: Universitas Jambi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4213074473

FWCI: 0.192

Cites: 9

Cited by: 13

Related to: 9