People–planet–profits for a sustainable world: integrating the triple-P idea in the marketing strategy, implementation and evaluation of service firms
Year: 2022
Type: article
Source: Journal of service management
Authors: Bart Larivière, Edith G. Smit
Institutions: KU Leuven, University of Amsterdam
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4224256954