Work

SME competitiveness through online brand communities: An exploration of brand loyalty

Year: 2014

Type: article

Authors: SM Poor Rezaei, Aleksej Heinze

Institution: University of Salford

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W422728449

FWCI:

Cites: 26

Cited by:

Related to: 10