Work

Käuferverhalten

Year: 2017

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-17465-1

Authors: Thomas Foscht, Bernhard Swoboda, Hanna Schramm-Klein

Institutions: University of Graz, Universität Trier, University of Siegen

Language: German

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4231123064

FWCI: 2.751

Cites:

Cited by: 62

Related to: 10