Work

Personal level antecedents of eWOM and purchase intention, on social networking sites

Year: 2015

Type: article

Source: Journal of Customer Behaviour

DOI: 10.1362/147539215x14373846805707

Authors: Abdullah Alhidari, Pramod Iyer, Audhesh Paswan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4232349241

FWCI: 12.22

Cites:

Cited by: 128

Related to: 10