Work

Neuromarketing

Year: 2015

Type: reference-entry

Source: Elsevier eBooks

DOI: 10.1016/b978-0-08-097086-8.56029-2

Author: Fabio Babiloni

Institution: Sapienza University of Rome

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4232901672

Cites: 27

Cited by: 5

Related to: 10