Work

The Impact of Advertising on Consumer Behavior in the Resita City Population

Year: 2012

Type: book-chapter

Abstract: This paper aims to highlight the importance of advertising on consumer behavior.The paradigm of economics is that consumers will maximize their own utility and will prefer low-costs, high quality products to high priced, added valuebrands.Marketing managers are driven by the need for consistency which is an innate of their own influences.

Source: Annals of DAAAM for ... & proceedings of the ... International DAAAM Symposium

DOI: 10.2507/23rd.daaam.proceedings.244

Authors: Gabriel Dinu, Loredana Dinu

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4233291691

FWCI:

Cites: 3

Cited by: 12

Related to: 10