Work

Consumer Psychology

Year: 1986

Type: article

Source: Annual Review of Psychology

DOI: 10.1146/annurev.ps.37.020186.001353

Author: J R Bettman

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4233744522

FWCI: 21.56

Cites:

Cited by: 102

Related to: 10