Work

Drivers of online purchase intention on Singles' Day: a study of Chinese consumers

Year: 2017

Type: article

Study design: Observational Study

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2017.083546

Authors: Xiaqing Zhao, Hooi Lai Wan

Institution: University of Nottingham

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234640631

FWCI: 1.979

Cites:

Cited by: 20

Related to: 10