Work

Developing and Testing a Contingency Paradigm of Group Choice in Organizational Buying

Year: 1991

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3172785

Authors: Elizabeth J. Wilson, Gary L. Lilien, David T. Wilson

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4235578720

FWCI: 2.593

Cites:

Cited by: 33

Related to: 10