Work

Role of Consumer Knowledge in Developing Purchase Intentions and Driving Services Efficiency across Marketing Channels in Mexico

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Transnational Management

DOI: 10.1080/15475778.2014.869465

Author: Rajagopal

Institution: Tecnológico de Monterrey

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4236600910

FWCI: 0.792

Cites: 39

Cited by: 7

Related to: 10