Work

Consumer Psychology

Year: 2004

Type: reference-entry

Source: Elsevier eBooks

DOI: 10.1016/b0-12-657410-3/00219-1

Author: Michael R. Solomon

Institution: Auburn University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4236702963

Cites: 29

Cited by: 11

Related to: 10