Work

An Exploratory Study of the Innovation Evaluation Process

Year: 1996

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/1540-5885.1360512

Authors: Richard W. Olshavsky, Richard A. Spreng

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4240186091

FWCI: 1.814

Cites: 46

Cited by: 64

Related to: 10