Work

Industrial Market Segmentation on Buying Center Purchase Responsibilities

Year: 1989

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02729816

Author: Robert J. Thomas

Institution: Georgetown University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4245547680

FWCI:

Cites: 13

Cited by: 10

Related to: 10