Work

Imbricative Marketing

Year: 1971

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297103500205

Author: Andrew G. Kaldor

Institution: McKinsey & Company (United Kingdom)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4245743189

FWCI:

Cites:

Cited by: 56

Related to: 10