Work

Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers

Year: 2017

Type: article

Study design: Observational Study

Source: International Journal of Value Chain Management

DOI: 10.1504/ijvcm.2017.085483

Authors: Tanusree Chakraborty, Janarthanan Balakrishnan

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4246628162

FWCI: 4.452

Cites:

Cited by: 26

Related to: 10