Work

Neuromarketing: beyond branding

Year: 2004

Type: article

Source: The Lancet Neurology

DOI: 10.1016/s1474-4422(03)00643-4

Author: The Lancet Neurology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4247645685

FWCI: 3.722

Cites:

Cited by: 27

Related to: 10