Work

Conceptualizing Involvement

Year: 1986

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1986.10672999

Author: Judith L. Zaichkowsky

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4248568333

FWCI: 16.17

Cites: 41

Cited by: 631

Related to: 10