Work

Understanding consumers' intention to revisit bubble tea stores: an application of the theory of planned behaviour

Year: 2022

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-01-2022-0025

Authors: Kian Yeik Koay, Chee Wei Cheah

Institutions: Sunway University, Shenzhen Technology University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4281863594

FWCI: 5.602

Cites: 43

Cited by: 31

Related to: 10