Work

Demystifying Neuromarketing

Year: 2022

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-4496-2.ch016

Authors: Ajay Chandel, Tejbir Kaur

Institution: Lovely Professional University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4282599422

FWCI: 9.591

Cites: 56

Cited by: 9

Related to: 10