Work

Children influence on family purchase decisions across product categories

Year: 2022

Type: article

Study design: Observational Study

Source: SN Business & Economics

DOI: 10.1007/s43546-022-00238-x

Authors: Chetna Arora, Saloni Pawan Diwan

Institution: Kurukshetra University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4282830002

FWCI: 1.599

Cites: 38

Cited by: 11

Related to: 10