Work

Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India: a PLS-SEM approach

Year: 2022

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-09-2021-1390

Authors: Kaustav Ghosh, Subhajit Bhattacharya

Institution: XIM University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285041267

FWCI: 2.198

Cites: 104

Cited by: 15

Related to: 10