Work

Promoting hotel upselling: The effect of message appeal and delivery setting on consumer attitude and purchase intention

Year: 2022

Type: article

Source: Journal of Hospitality and Tourism Management

DOI: 10.1016/j.jhtm.2022.07.009

Authors: Jeongyeon (Jennie) Ahn, Eun-Kyong (Cindy) Choi, Hyun-Woo Joung

Institution: University of Mississippi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285891043

FWCI: 4.596

Cites: 66

Cited by: 27

Related to: 10