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How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach

Year: 2022

Type: article

Source: Information Systems Frontiers

DOI: 10.1007/s10796-022-10314-0

Authors: Vinay Singh, Brijesh Nanavati, Arpan Kumar Kar, Agam Gupta

Institutions: University of Siegen, BASF (Germany), Indian Institute of Technology Delhi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4286499726

FWCI: 13.06

Cites: 84

Cited by: 92

Related to: 10