Work

How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-01-2022-0009

Authors: Zhen Huang, Yidan Zhu, Andy Hao, Jia Deng

Institutions: Gannan Normal University, University of Hartford

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4292658114

FWCI: 16.24

Cites: 65

Cited by: 151

Related to: 10