Work

The Influence Of Information Quality, Online Customer Reviews And Postage Subsidy Promos On Purchasing Decisions On E-Commerce Shopee

Year: 2022

Type: conference-paper

Abstract: This study intends to examine and analyze the role of information quality, customer online reviews, and postage subsidy promos on product purchasing decisions at Shopee E-commerce. The data used is quantitative data obtained through questionnaires distributed online. The total number of respondents

Source: International Conference of Business, Accounting, and Economics (ICBAE)

DOI: 10.4108/eai.10-8-2022.2320915

Authors: Rohmin Jayanti, Achmad Hafidzi, Ahmad Izzuddin

Institution: Universitas Muhammadiyah Jember

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4295338225

FWCI: 2.377

Cites: 6

Cited by: 5

Related to: 10