Work

Agency problems in solution selling: How customer perceptions of opportunism and customer characteristics impede their acceptance of outcome-based pricing

Year: 2022

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2022.08.015

Authors: Eva C. Pieringer, Dirk Totzek

Institution: University of Passau

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4295677923

FWCI: 1.54

Cites: 95

Cited by: 15

Related to: 10