Work

Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators

Year: 2022

Type: article

Source: Information Technology and Management

DOI: 10.1007/s10799-022-00375-7

Authors: Dawei Liu, Jinyang Yu

Institutions: Ningbo University of Finance & Economics, Hangzhou Dianzi University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funder: Natural Science Foundation of Zhejiang Province

Award: 社会化媒体用户信任感知与传播意愿关系:基于认知神经学与脑电实验方法

OpenAlex ID: W4296961640

FWCI: 9.835

Cites: 64

Cited by: 117

Related to: 10