Work

Handbook of Consumer Behavior

Year: 1992

Type: book-review

Source: Journal of Marketing

DOI: 10.2307/1252049

Authors: Morris B. Holbrook, Thomas S. Robertson, Harold H. Kassarjian

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4299946977

Cites:

Cited by: 139

Related to: 10