Work

The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal

Year: 2022

Type: article

Source: AMS Review

DOI: 10.1007/s13162-022-00238-y

Authors: Shelby D. Hunt, Sreedhar Madhavaram, Hunter N. Hatfield

Institution: Texas Tech University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4304892284

FWCI: 7.193

Cites: 118

Cited by: 45

Related to: 10