Work

The impact of discount appeal of food ordering application on consumer satisfaction in Southeast Asia

Year: 2022

Type: article

Abstract: This study aims to determine the effect of discounts on interest, selection, and satisfaction in the food and beverage ordering application service. In the current digital era, food and beverage ordering applications are widely used by the public, one of which is a food e-commerce website and application. We conducted this research with 100 respondents who are subscribers of food e-commerce websites and applications in Indonesia. The analysis was carried out using path analysis using the SmartPLS version 3. The results of this study indicate that discounts have a significant and positive effect on customers' selection, interest, and satisfaction in the food e-commerce website application. The influence given is also quite significant because it is the strength of food e-commerce websites.

Source: Journal of Eastern European and Central Asian Research (JEECAR)

DOI: 10.15549/jeecar.v9i6.956

Authors: Imanuddin Hasbi, Syahputra Syahputra, Syarifuddin Syarifuddin, Tri Indra Wijaksana, Pablo Farías

Institutions: Telkom University, University of Chile

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $750

Funder: Universitas Telkom