Year: 2023
Type: article
Abstract: This study aims to determine the impact of price, facilities and quality of service, in part or in combination, on intention to stay again. This study is a post hoc study using a quantitative approach. The sampling technique used the probability sampling technique, i.e. simple random sampling, and sampled customers who stayed at The Singhasari Resort Batu more than once from a total of 100 respondents. Sampling was performed according to the Slovin formula. The results of this study show that (1) price has a positive and significant effect on the intention to stay again, (2) facilities have a positive and significant effect on the intention to stay again, and (3) quality of service. has a positive and significant effect. (4) Prices, facilities, and quality of service all have a positive and significant impact on revisit intentions at the same time.
Authors: Rusmaidi Fetra, Theresia Pradiani, Faturrahman
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4313645293