Work

The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands: the generational differences

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-05-2021-0126

Authors: Jiyoung Kim, Xi Yu Leung, Brittany McKneely

Institution: University of North Texas

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4318988780

FWCI: 6.256

Cites: 93

Cited by: 40

Related to: 10