Work

Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2023.103310

Authors: Nilsah Cavdar Aksoy, Nihal Yazici

Institutions: Galatasaray University, Yalova University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W4323530534

FWCI: 3.597

Cites: 102

Cited by: 23

Related to: 10