Work

Product attributes and benefits: integrated framework and research agenda

Year: 2023

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-09-2022-0402

Authors: Hitesh Kalro, Mayank Joshipura

Institution: Narsee Monjee Institute of Management Studies

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4323924318

FWCI: 3.966

Cites: 59

Cited by: 15

Related to: 10