Work

Literature Review Pengaruh Kepercayaan Dan Kepuasan Konsumen/pelanggan Pada Proses Bisnis E-commerce

Year: 2022

Type: article

Abstract: This study aims to determine customer trust and satisfaction in E-commerce business processes. The research benefits to be obtained get an idea of customer trust and satisfaction in E-commerce business processes. This research uses a qualitative method with a literature review (SLR) study approach which aims to get a series of ideas about the factors that can affect the variables to be studied. The results of this study show that satisfaction has a significant effect on E-commerce business processes. and trust has a significant effect on E-commerce business processes.

Source: Jurnal Ekonomi Bisnis dan Akuntansi

DOI: 10.55606/jebaku.v3i1.845

Authors: Sarah Alifa, Wenny Nadya Asri, Aini Indrijawati, Muh. Irdam Ferdiansah

Institution: Hasanuddin University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4361852178

FWCI: 0.7

Cites: 18

Cited by: 6

Related to: 10