Work

Analisis Pengaruh Brand Ambassador dan Harga pada Aplikasi Ruang Guru terhadap Minat Beli Konsumen pada SMAN 03 Jember

Year: 2022

Type: article

Abstract: This study aimed to determine and analyze the brand ambassador and the price of the Ruangguru application that had a significant effect on the buying interest of SMAN 03 Jember students. This type of research is explanatory research. The population in this study were all students of SMAN 03 Jember, totaling 1040. The sample used was 91 respondents using the purposive sampling technique. The analysis tool uses multiple linear regression. The study's results prove that the brand ambassador and price on the Ruangguru application significantly affect buying interest in SMAN 03 Jember students. Keywords: Brand Ambassador, Price, Buying Interest

Source: BUDGETING Journal of Business Management and Accounting

DOI: 10.31539/budgeting.v4i1.4050

Authors: Husen Randi, Akhmad Suharto, Tatit Diansari Reskiputri

Institution: Universitas Muhammadiyah Jember

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: bronze

OpenAlex ID: W4362593628

FWCI: 0.84

Cites: 9

Cited by: 6

Related to: 10