Work

The psychology of online shopping cart abandonment: a scrutiny of the current research framework and building an improved model of the online shopper journey

Year: 2023

Type: article

Source: Electronic Commerce Research

DOI: 10.1007/s10660-022-09667-0

Author: Banwari Mittal

Institution: Northern Kentucky University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4366134195

FWCI: 3.702

Cites: 59

Cited by: 14

Related to: 10