Work

An investigation of the nexus between online impulsive buying and cognitive dissonance among Gen Z shoppers: Are female shoppers different?

Year: 2023

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-06-2022-1548

Authors: Youssef Chetioui, Laila El Bouzidi

Institution: Al Akhawayn University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W4366273570

FWCI: 13.75

Cites: 78

Cited by: 52

Related to: 10