The Influence of Store Atmosphere, Service Quality, Product Quality, and Price on Customer Satisfaction
Year: 2023
Type: article
Study design: Observational Study
Abstract: This research was conducted with the aim of examining the effect of Store Atmosphere, Service Quality, Product Quality and Price on Customer Satisfaction on One Pintu Coffee Customers in Bandung. This research uses explanatory research. The population of this research is customers who are or have used One Door services and products with a total of 100 respondents. Data was collected using a survey method with a questionnaire instrument. Data analysis using multiple linear regression analysis. The results of the study show that: (1) Store atmosphere has a positive and significant effect on customer satisfaction. (2) Service Quality has a positive and significant effect on Customer Satisfaction. (3) Product Quality has a positive and significant effect on Customer Satisfaction. (4) Price has a positive and significant effect on customer satisfaction. (5) Simultaneously Store Atmosphere, Service Quality, Product Quality and Price have a significant effect on Customer Satisfaction at One Pintu Coffee.
DOI: 10.58777/rbm.v1i1.21
Authors: Madaniah Munawaroh, Zainal Zawir Simon
Institution: Yarsi University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4366419641