Work

Formation mechanism of consumers' purchase intention in multimedia live platform: a case study of taobao live

Year: 2023

Type: article

Study design: Observational Study

Source: Multimedia Tools and Applications

DOI: 10.1007/s11042-023-15666-6

Authors: Jiayu Liu, Minglin Zhang

Institutions: Jiangxi Normal University, Shunde Polytechnic

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4377013165

FWCI: 12.23

Cites: 23

Cited by: 46

Related to: 10