Work

Neuromarketing Science

Year: 2023

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-8150-9.ch017

Authors: Aarti Dangwal, Devesh Bathla, Mohit Kukreti, Mankaj Mehta, Prashant Chauhan, Ruhi Sarangal

Institutions: Chitkara University, University of Technology and Applied Sciences — Ibri

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4377261666

FWCI: 4.752

Cites: 18

Cited by: 7

Related to: 10