Work

Impact and Assessment of Electronic Commerce on Consumer Buying Behaviour

Year: 2023

Type: book-chapter

Study design: Observational Study

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-8166-0.ch014

Authors: Arshi Naim, Shad Ahmad Khan

Institutions: King Khalid University, University of Buraimi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4377841944

FWCI: 18.87

Cites: 63

Cited by: 14

Related to: 10