Work

Self-Influencer Congruence, Parasocial Relationships, Credibility, and Purchase Intentions: A Sequential Mediation Model

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Relationship Marketing

DOI: 10.1080/15332667.2023.2216373

Authors: Kian Yeik Koay, Chee Wei Cheah, Jia Ying Yap

Institutions: Sunway University, Shenzhen MSU-BIT University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4380877753

FWCI: 7.438

Cites: 64

Cited by: 47

Related to: 10