Work

When causal attribution meets cuisine type: how consumer power and moral identity moderate virtual kitchen patronage

Year: 2023

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-12-2022-1554

Authors: Xi Yu Leung, Ruiying Cai, Huiying Zhang, Billy Bai

Institutions: University of North Texas, Colorado Mesa University, Washington State University, Beijing International Studies University, University of Nevada, Las Vegas

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4381377554

FWCI: 6.082

Cites: 60

Cited by: 23

Related to: 10