Work

Sequential Mediation of Parasocial Relationships for Purchase Intention: Pls-Sem and Machine Learning Approach

Year: 2023

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.4485811

Authors: Nora Sharkasi, Saeid Rezakhah

Institutions: Tokyo International University, Amirkabir University of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4381414508

Cites: 163

Cited by: 25

Related to: 10