Work

How to inspire users in virtual travel communities: The effect of activity novelty on users’ willingness to co-create

Year: 2023

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2023.103448

Authors: Lishan Xie, Canmian Liu, Yaoqi Li, Tengteng Zhu

Institutions: Sun Yat-sen University, Foshan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: 虚拟社区价值共创行为的特征、形成机制及其作用

OpenAlex ID: W4381611288

FWCI: 4.386

Cites: 73

Cited by: 24

Related to: 10